5 Tips for Creating Effective Google Ads

Google ads are one of the main pillars of digital marketing services. Google Ads, formerly known as Google AdWords, is a fantastic tool to promote your company and increase product sales. When utilised correctly, they are simple to use and often provide a good return on ad investment. But how can you get the most out of your Google Ads investment? Today, we will look at how to write great ad copy and how this can boost your Google Ads conversion rate.

Tips for Creating Effective Google Ads – 

So, whether this is your first time writing an ad or you’re a seasoned Google Ads copywriter, this article can help you improve your talents.

Before we get started, let’s take a look at the Google Ads text ad format.

You can make use of:

• Up to three 30-character headlines separated by vertical bars
• Have a URL that is visible.
• 90-character descriptions
• Add extras like a countdown timer or website connections.

Let’s talk, about how to make your google ads more effective – 

1. Thinks of User Intentions – 

You should always be focused on what your user’s intentions are. Understanding user intent is the foundation of any successful digital marketing campaign. Consider what action you’d like the user to take. Do you want them to join an email list, attend a webinar, or buy a product right away? Once you’ve determined the desired user behavior, you’ll need to incorporate it into your copy.

2. Uses of Attractive CTA – 

The site links extension offers the benefit of increasing the ad’s clickable area. Use caution when using too many offers or claims in the site links extension, as it may appear spammy.

 

3. Eliminate Redundancy – 

Simply, you don’t have the time or space to squander words. It would be far worse if this redundancy was mentioned in the headline. Instead, concentrate on the advantages of your offer. Redundancy should never be used in effective content, and this is especially true for Google Ads.

4. Countdown Timer Works – 

So, technically, this isn’t copywriting advice. It is, nonetheless, effective. A countdown timer can be added to your Google Ads. The best part is that you can set the timer and Google will automatically insert the remaining time in the offer. People don’t want to miss out on a good deal, therefore a timer might be a wonderful purchasing motivator.

5. Keep Testing Your Ads – 

It’s impossible to say which ad copy will outperform the others. As a result, A/B testing with different advertising is recommended. It’s best to change one element of copy (headline, description) between ad sets so that you can figure out which adjustment was more effective when analysing the results.

Wrapping Up – 

Hopefully, you found some of the suggestions above to be useful. The major conclusion is that Google Ads aren’t an exact science, but with enough trial and error, you can find the winning combination. Make sure your ad copy is on target with the guidelines above, and the rest will fall into place.

At Dotsquares – PPC Agency, we have a smart & experienced PPC team to run PPC Ads for your business to give you the best ROI on your investments. 

Grow your business with Dotsquares –  Google Ads Agency today.